T.E. Learning Center
A Greek-first marketing site for a language school.
T.E. Learning Center is a Greek-first site for a private language school in Chalkidiki, written for parents first. It is live on Vercel as a separate site; the school’s own domain still has its existing website.
- Role
- Solo: design, build, content architecture
- Year
- 2026
- Status
- Live
- Stack
- Next.js 14 · React 18 · CSS custom properties · Vercel
Context
Parents decide, usually on a phone in the evening; students and adult learners read along. The school teaches every level from A1 to C2, and the site is purely informational: no booking, no login, no portal. I designed and built it solo between May and June 2026, in Next.js 14 with plain JavaScript and CSS custom properties.
Problem
The site had to present a small school as trustworthy and distinct from the usual Greek tutoring center, explain the path from A1 to C2 honestly, and make contact effortless.
Greek is the source, not a translation.
Approach
Greek is the source language
Every layout is tested at real Greek length, which runs about a fifth longer than English, never at Latin placeholder text, and the page declares its language as Greek.
All copy in one module, tokens in CSS, nothing else
Every word on the site lives in one content module and every design token in the global stylesheet. There is no CMS, no API and no database for a small school to maintain.
Trust by restraint
No urgency, no scarcity, no fake social proof and no aggressive calls to action. Concrete specifics, like the size of a class, do the persuading instead of adjectives.
From a quiet schoolhouse to a friendly one
On 24 May 2026 the first, quieter direction gave way to the Friendly Schoolhouse: rounded Comfortaa headings, a warm accent, the school’s owl mark and a voice written for parents.
Honest imagery
The only photos that exist come from one open-day event, and none show a lesson. So they appear only as community and atmosphere, never as a picture of what a lesson looks like.
Challenges
Early sessions placed the school in the wrong city, a placeholder that had to be corrected across the copy, the map and the docs. The event photos mix landscape and portrait, which broke the first crops until the crop helper read each file’s real orientation. And lazy-loaded images looked like a bug in full-page review screenshots, though they load normally for visitors.
Outcome
The site is live with real contact details and an exact map pin, and the first real photos went up on 10 June 2026.